Madonna’s H&M; Collection Goes On-sale

Madonna’s eagerly anticipated H&M; clothing range was met with a rather meagre gathering upon its availability for the general public early this morning.

Article by Nick Dines

Thursday 22nd March 2007, 11:25

A few hardcore shoppers braved the chilly, wintry conditions at London’s Oxford Street store, but both the singer and the Swedish store will hope this turnout isn’t a sign of things to come.

The 48-year-old lived up to her material girl image by launching her own collection ‘M by Madonna’, teaming up with the company’s design chief Margareta Van Den Bosch.

Having been a style icon for nearly three decades, Madonna worked closely with the H&M; designer to create a varied range fit for any female wardrobe that includes everything from tailored jackets and Kimono dresses to handbags and sunglasses.

Ms Van Den Bosch recently praised Madonna’s sense of style and felt she displayed considerable talent as a designer. “Madonna has an impressive feel for fashion and trends. She was extraordinarily style conscious, passionate and involved in even the smallest details."

The M for Madonna collection will eventually appear in 28 countries, a collection that the singer herself modelled in H&M;’s recent advertising campaigns.

“I've made no secret of my love of fashion over the years. Working with Margareta and H&M; was an exciting and new creative challenge for me. I'm really happy with the results and look forward to wearing 'M by Madonna' along with the rest of the world,” the singer added.

With a price range from £7.99 to £149.99, the collection is said to reflect Madonna’s timeless, unique and always glamorous style. H&M; wished to utilise the lasting fashion influence that Madonna offers, offering her the chance to create a modern spin on her own wardrobe.

Madonna’s latest range is her second collaboration with the clothes designer. Last Spring H&M; supplied the singer’s touring company with clothing, which became the catalyst for the heavily criticised ‘Madonna tracksuit’ range last year. It’s believed that the ‘M for Madonna’ range is on this occasion more chic than chav.

Madonna’s latest area of interest adds to an impressive list of life achievements. Rarely away from the world media’s lens, the multi-Grammy award winner, has also masqueraded as a children’s book author, human rights activist and actress. Her recent adoption episode brought both her and her husband Guy Richie, unprecedented press attention.

H&M; had previously successfully collaborated with fashion giants Stella McCartney and Viktor & Rolf, so successful that mass stampedes occurred upon their respective range release.

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